HOW DO I PUT A PRICE TO MY ART?
One of the trickiest thing in the creative industries is defining the value of the work we do and determining what to charge for it. When you are asked the question, "What do you do?" and you find yourself saying "I am a clerk but I play in a band on the side." not mentioning your art form as primary, you are always going to under price your art. From the moment I turned into a professional musician as opposed to a competent amateur, the question of what to charge for my services and products has been a recurring puzzle. Once I think I have figured it out, something changes in the industry, these days mostly the technology, which requires a rethink. Recently, I attended an arts business seminar which made me revisit this question; How do I set my price? This dilemma affects musicians, painters, designers, dancers, film makers, actors etc... Anyone who works in a creative capacity will have come across this once they got past the point of enthusiastic amateu...